![]() "With this, we're putting the creative power and energy into the hands of the consumer, showing them that C4 Smart Energy is for the ordinary, the extraordinary, and every moment in between." "The '4 Moments Of' campaign is all about unlocking your inner greatness by bringing more focus to the moments that matter," says Matt Salvatore, Vice President of Creative at Nutrabolt. The creative behind this campaign will lean into C4 Smart Energy's role in enabling success in small but important moments that shape the larger journey people are on, featuring a mixed group of "everyday heroes" to place focus on all moments, no matter the size. To announce the rebrand, C4 Energy is unveiling the all-new "4 Moments Of" brand campaign to showcase C4 Smart Energy's new platform of celebrating the everyday moments of focus that unlock individual greatness. ![]() With the C4 Smart Energy rebrand, we are filling that white space in the market and providing consumers the product they really want." "In fact, 68% of energy drinkers want to boost mental focus with products that feature better-for-you ingredients and clinically proven benefits. "As a leader in the energy drink space, we understand that for most consumers, caffeine is not enough anymore," says Robert Zajac, Chief Marketing Officer at Nutrabolt. Additionally, C4 Smart Energy will now be available in powder form in convenient on-the-go stick packs that can simply be added to water, providing the same boost of natural energy and mental focus whenever and wherever consumers need it most. With an updated formula including InnovaBean®, a plant-based, green coffee bean caffeine source and Cognizin®, a patented form of citicoline, designed to support focus and attention, C4 Smart Energy is filling a gap in the energy drink category, providing a beverage that is clinically shown to deliver mental benefits such as enhanced focus. This reintroduction of the C4 Smart Energy brand features six all-new flavors including Strawberry Guava, Peach Mango, Cherry Berry Lime, Blood Orange Yuzu, Watermelon Burst, and Tropical Passionfruit, with two additional DTC flavors available online only, Blue Raspberry and Black Cherry. Brand unveils six all-new flavors and multifaceted brand campaign as part of the reintroductionĪUSTIN, Texas, Ap/PRNewswire/ - Today, Nutrabolt, owner of C4 Energy®, one of the fastest-growing energy-drink brands in the United States, announces the rebrand of C4 Smart Energy, a lineup of energy drinks formulated to sharpen mental focus and elevate alertness, including six all-new flavors, an updated look and feel of the product, and the brand platform, "Stay Focused." To kick off this rebrand, C4 Energy is also unveiling "4 Moments Of", a multifaceted brand campaign that highlights real moments of people getting unstuck and unlocking their moments of greatness, big and small, all with the help of C4 Smart Energy. ![]()
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